Introducing // Rose in April

Introducing // Rose in April

We are so excited to announce the launch of a new brand to the Mama + Max family, Rose in April.

The story of Rose in April is one that centres itself around family. Creator, Elodie founded the brand in 2012, shortly after her daughter Rose was born.  After 15 years working in textile distribution and many skills under her belt, she decided it was time to venture out on her own. 

Why April? April is Elodie's dog and for those who know, Rose and April, are inseparable and it is a magical story watching the two of them!

In 2015, Elodie's sister Eugenie joined Rose in April and with her background in the textile industry she was the perfect fit and it was the perfect timing.

Rose in April is a brand that reflects the two of them in its joyous feel and beautiful optimism!

The new Rose in April collection comprises of gorgeous autumnal colours with mustards, dusty pinks and grey blue hues taking centre stage, alongside beautiful prints including the Fawn, Octopus and Fox. Take a step into nature with this collection and inject some fun and colour into the nursery. Mama + Max will stock the best-selling BABOU nursery shelves, the cute JOSEPH the rabbit night light and a selection of blankets, hooded towels, muslins, changing mat covers and bedding.


Joseph the Rabbit Night Light (£79.95)


Babou 3 Shelf (£72.95)

Available in Grey, Light Pink and White

Bou Knitted Blanket (£44.95)

Available in Mustard Yellow and Grey

Colette Baby Bath Cape (£34.95)

Available in Mustard and Dusty Pink

Bianca Printed Muslin (£13.50)

Available in a range of colours and prints

Sarah Sleeping Bag (£65.00)

We fell in love with Rose in April as soon as we laid eyes on it and we are so excited to welcome Rose in April to Mama + Max, we hope you and your little ones love this collection as much as we do. 


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