Our Story

Mama + Max

This is us, Mama + Max.
I'm Emma - mama of two little ones and this family run, independent business (my other baby). So thank you so much, from the bottom of my heart for shopping with us. 
They say business isn’t personal, but in my case, it is (in the best way 
possible!). I started my business after my first baby was born as I was inspired by the precious moments that families create together, I had firsthand knowledge of the joy and struggle that parenting can bring and wanted to put smiles on faces of new parents, in the days of early parenthood. Everything we do, from our contact with our customers, to the gifts they choose, to the way we package, is to make people feel cared for. 
We want to bring magic to life with a new baby, to help families bond, spend time together and create special moments. 

Mama + Max brings together the best Scandinavian and Independent Children's design-led brands from around the world. So whether it's sustainable wooden toys, unbreakable children's tableware or newborn baby sleep aids, we have something for everyone, to suit every budget. 

We also have a great range of gifts and baby gift hampers for new and expectant parents. In a busy world where you’re juggling all the plates it’s hard to come up with gift ideas that show how much you care. And that’s without finding them, wrapping them or standing in the post office queue to get them sent. 

At Mama + Max we do the hard work for you. Whether it’s a baby gift basket to welcome a new arrival or treating a mum-to-be in those last tired weeks, we simply want to help you put a smile on someone’s face.

Happy Shopping!